Out of nowhere, the new plant of Renault Morocco where a minivan will be produced cheaply dubbed "Lodgy", is facing several challenges, starting with the recruitment of local staff in a countries with no real experience of the automobile.
Illuminated only place several miles around nightfall, the site whose inauguration has sparked controversy on Thursday in Paris on the "Made in France" pushed in the hills stripped of the northern tip of Morocco, poor agricultural country without industrial past.
"Here everything is greenfield," says Paul Carvalho, director of the Renault Tanger fabrications, using the term used to designate a project set up from scratch on a greenfield site. "The plant is greenfield, the fabric supplier also, and even people!"
Paul Carvalho is part of the French expatriates on site to accompany the Moroccan teams that will soon turn the chain of the minivan. "The level of education in Morocco is very good, but the country has no technical knowledge of self," he adds.
Most future senior Moroccan crossed the chain still running have never worked before in the area. Everyone is deputy head of his department, under the command of a French he is called to replace.
"Apart from the small factory Somaca Casablanca, Morocco has no automotive history," said Moulay-Youssef Sbai.
The deputy director of the Institute for training in the automotive industry, funded by the Kingdom of Morocco and installed at the entrance of the site Renault-Nissan, knows whereof he speaks He worked over 15 years in IT, but never in the industry.
CARAVAN OF RECRUITING
If all goes well, soon lead Benmbarek Abdelmoula department assembling the first production line of the plant, although the engineer has made a career in the cement and paper. But at age 43, this jovial big guy here realizes a childhood dream. "My first motivation is the car, I am expert on the history of brands of cars," he says. "Once I knew that a car factory would see the day, I made contact."
Nasro Allah, 37, deputy head of department sheet metal, is one of the few to be of the profession. "For me, this is a new experience," adds this former employee of a subcontractor specializing in automotive wiring around Tangier. "Renault is very experienced and offer career opportunities." To prepare for their positions, both have spent six months training in France at the Flins plant (Yvelines).
Nasro is also part of the minority – 30% of plant personnel – recruited in the vicinity of Tangier. To supplement the workforce – 2,500 employees hired to date, 4000 to the end of 6000 and by 2014-2015 – the leadership has had to expand his research to throughout Morocco with a lot of ads or recruitment caravans that traveled the country to Fez, 300 miles away.
The 70% from other areas sometimes struggle to stay on site, and some have even hired waive sit the plant on the first day of their contract.
"It's a bit difficult, we share a home," admits Sufian, 21, who is destined for the paint shop. At his side, Mohammed, 23, and even white suit, was able to move more easily because it has powerful friends in Tangiers.
Just like Soufian and Mohammed, the strength of the Tangier plant is very young, only thirty years. The average age falls even around 20 years for the only operators, called to work on an automated line with very low – low cost requires – after three months of training .
DISCONTENT ON THE CONTROVERSY IN FRANCE
The vast 300 hectare site is brand new. Align the parking lot of Renault and Fiat in emerging special version not found in France, which will not be the case Lodgy, mainly for export, particularly to Europe.
The land of beds that separate the large premises is freshly turned white and in administrative offices, grouped under the mysterious name of "Building X", the blinds are still missing fene ; very. Homman Mokhtar, executive secretary of Renault Morocco, likes to point out that the bays were clogged with a lot of paper. "It is the building that was done last because there were other priorities," said he, smiling. The training institute and the chain went before.
Asked about the controversy that accompanied the opening in France by Renault, 14 kilometers of European coastline, a plant where the net pay starts at 250 euros, Moroccan future managers are uncomfortable. "I have not followed, I can not say," whispers a deputy head of department before disappearing, reprimanded by his superior French.
Sunday again, Francois Hollande, the Socialist candidate for president, said the French government, which controls 15% stake in Renault, should have objected this project.
On site, the concerns are different. The plant is warming up and getting ready to go in time dramatically. Once the final adjustments on the molds and machines made, stored procedures and actions that should be repeated 44 hours per week under control, the site will spend three months in a rhythm almost motionless for 30 vehicles per day to 30 per hour. Next year, a second line will spit out 60 vehicles per hour, one minute.
"The central Paris – Mr. Carlos Ghosn – gives us a fairly large tolerance to boot properly," said Tunç Basegmez, Turkish director of the Tangier plant. "The creation of the brand 'Made in Morocco' passes by."